Easy to apply for, even for those with a poor credit rating (there are no credit checks), it can be used for purchasing everything you need from shopping to buying flights on the internet. The card also means you no longer have to carry cash, making it less likely you will be a victim of crime.

Liverpool, home to the famous TV series Bread, will be the first city in the UK to get the BREAD Card (www.breadcard.com).

Today, the characters Joey & Aveline Boswell from the Bread series were brought together with Merseyside “IT” girl Amanda Harrington. Amanda, who became the first person in the UK to own the new card said: “It’s great because I love spending money and carrying cash can be a bit worrying.”

The BREAD Card is available to anyone over 18 and even if you have a bad credit rating or no bank account. There are no credit checks involved.

The card works in the same way as a ‘pay-as-you-go’ mobile phone, which can be topped up at PayPoint® outlets for a small fee. You can also get your wages transferred directly onto your card. It is also a Chip & PIN Maestro® card and will be issued by Newcastle Building Society.

The card, which can be taken on holiday and used abroad, also gives you the option of giving your family a secondary BREAD Card so that you can transfer money to them. (NB Secondary card holders must be 13 + years old).

Tim Day, BREAD’s Marketing Director, said, “We’re delighted to have Amanda as our first BREAD Card customer, she represents the forward thinking, fun type of person we know will love this card.”

Tim added: “We think BREAD is the future, so we are delighted and privileged to launch in Liverpool which is a city experiencing massive growth as it builds toward being the European Capital of Culture 2008.”



To apply or find out more information about BREAD visit-

The BREAD Card is Prepaid Maestro ® card. It's NOT a credit card - there's no credit (debt) on the card. It works in the same way as a ‘pay-as-you-go’ mobile: you top it up with cash. The BREAD Card is safer than carrying cash and you can use it to shop online, in store or over the phone.

The card costs £10; there is no monthly fee and no charge when you use it – though there is a charge of £1.50 for cash machines.

You can buy BREAD online at www.breadcard.com or by calling customer services on 09057 860106 (Calls to this number cost 80p per minute including VAT from a BT landline. Calls from mobiles and other networks may vary. Please seek permission from whoever pays the bill before calling).

The card can be loaded with cash at any PayPoint® outlet (there are over 16,000 PayPoint® locations across the UK and there is a flat fee of £1 each time you load up your card). Loading via bank transfer/BACS/ wages transfer costs 0.25p per transaction.

There is also a flat rate charge of £1.50 to transfer money from a primary BREAD Card to a secondary BREAD Card, which means that BREAD is a very cost effective method of sending money to friends and family both home and abroad. (For further explanation of ‘card to card’ transfer please refer to website www.breadcard.com).

For a full list of fees, terms and conditions please refer to www.breadcard.com.

The BREAD Card is issued by Newcastle Building Society pursuant to licence by Mastercard International Incorporated or its affiliates. Newcastle Building Society is authorised and regulated by the Financial Services Authority and is entered in the Financial Services Authority Register (www.fsa.gov.uk/register/) under Registration No. 156058


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